Most platforms connect to your CRM. Athean maps it: custom objects, custom fields, custom pipelines. Then feeds that depth directly into the AI layer.
Dedicated engineering maps your exact CRM schema. Not a generic connector. Your custom objects, pipelines, and field mappings are replicated completely. Salesforce and HubSpot as first-class citizens.
Email, calendar, calls, and LinkedIn activity all flow back to CRM automatically. Critically, this includes activity that happens entirely outside Athean, so CRM hygiene doesn't depend on which surface a rep used.
ZoomInfo, Demandbase, and others connect with dedicated engineering, not middleware. Bring whatever stack you have. We'll integrate it specifically for your data model, not generically for everyone else's.
Athean provides contact data, account data, and direct phone numbers out of the box. No separate six-figure data vendor contract just to start prospecting.
Account discovery powered by ICP-based suggestions, contact discovery, territory mapping, and reference customer intelligence. The database doesn't sit idle. It actively surfaces opportunity.
Custom object and database hookups power AI content generation, research, and prioritization. The richer and more complete your CRM, the smarter every Athean output becomes. This is the compounding advantage.
We replaced Outreach and kept our entire CRM integration intact: custom objects, activity history, marketing workflows. Nothing broke. Everything deepened.
We dedicate engineering resources to map your specific schema: custom objects, custom fields, custom pipelines. This is not a generic connector. The result is a complete, bidirectional sync that reflects your CRM exactly as it's configured.
Activity history, marketing-sales collaboration workflows, and CRM sync all carry over. Verkada replaced Outreach with Athean. The integration depth that made Outreach sticky at enterprise is handled natively, plus the AI layer on top.
All of them. We map whatever your CRM contains: product lines, customer success records, deal stages, territory structures. That data feeds the AI directly, so outreach and prioritization reflect your specific business context, not a generic B2B template.
Not to get started. Contact and account data is included out of the box. If you already have a ZoomInfo contract, we'll integrate it alongside, but you're not required to bring one to run a complete prospecting operation.
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