Incomplete activity data, unmapped custom objects, and compliance bolted on as an afterthought. Athean is built for the complexity that generic connectors can't touch.
Activity sync is incomplete. Reps don't log. The CRM captures what people remember to enter, not what actually happened.
Bidirectional activity sync captures email, calls, calendar, and LinkedIn automatically, including activity that happens outside the platform. CRM hygiene stops depending on rep discipline.
CRM & DataGeneric CRM connectors don't map your custom schema. Custom objects, non-standard fields, bespoke pipelines. They're all workarounds or missing entirely.
Dedicated engineering maps your exact CRM schema: custom objects, fields, and pipelines specific to your org. Not a connector. A purpose-built integration.
CRM & DataReporting requires exporting from five different tools and reconciling the results manually.
Data dumps directly to BigQuery, Looker, or Tableau. We feed your BI stack, we don't replace it. One clean export pipeline instead of five.
WorkspaceSSO, permissions, and compliance are afterthoughts, configured during onboarding and never touched again.
SSO and Okta integration, role-based access control, and approval queues for AI-generated outreach. Enterprise governance built in from the start.
WorkspaceIntegrating a new tool into the stack requires middleware, months of scoping, and a dedicated project.
Bring any tool: ZoomInfo, Demandbase, whatever you run. We dedicate engineering to connect it properly. No middleware, no workarounds, no months-long implementations.
CRM & Data100%
CRM activity coverage, including interactions that happen outside Athean
See it in action
SOC 2 Type II certified · GDPR and CCPA compliant